I write about the gap between what systems tell you and what's actually happening — and what it takes to close it.
And sometimes about things that matter more than any of it.
I help organisations make better decisions with data and AI — not in theory, but in production, at scale, with measurable outcomes.
Fifteen years across retail, pharma, healthcare, and enterprise technology. $130M+ in delivered impact. Currently VP Data & AI at Gesture, and advisor to AMC Health and Rebase.
Available for senior leadership roles and fractional advisory engagements.
Outside work I serve my local community by leading youth groups, preaching, and whatever else needs doing.